Customer Success Story

San Marcos Fire Department consolidated 10 logins into one connected platform

San Marcos Fire Department modernizes scheduling, readiness reporting, and daily operations by consolidating disconnected tools into one system.

"The biggest reason we chose First Due is for consolidating… probably 10 or so."
Aaron Crawford
Battalion Chief

Measurable impact

10

10 Different Software Tools Down to 1

San Marcos selected First Due to consolidate roughly eight to ten separate tools and logins into one connected platform.

20–30

30 Stakeholders Agreed on 1 Solution

A cross-rank selection team—with representation from every rank plus administration—evaluated 5–6 vendors to drive adoption and trust.

30–45

30–45 Minutes Reclaimed Daily

Scheduling currently requires juggling Outlook, Excel, and legacy tools each morning; First Due consolidates the workflow into one shift board (projected).

The Story

Background

San Marcos Fire Department faced a forced timeline to replace an incident reporting system nearing end-of-life. Instead of swapping one reporting product for another, the department used the moment to modernize broader operations.

Across the organization, everyday workflows relied on a patchwork of purpose-built tools and improvised systems—creating friction for line personnel and administrative teams alike.

Challenge

Tool sprawl created avoidable complexity. Scheduling, overtime, and daily staffing visibility required bouncing between Outlook, Excel, and legacy tools—often reconciling data each morning across multiple logins.

Because scheduling affects pay, assignments, and overtime, change management mattered. The department needed a workflow firefighters would trust and actually use.

Solution

San Marcos ran a structured evaluation with representation from every rank and administration—about 20–30 participants across 5–6 vendors—to select a platform that could consolidate workflows.

The department chose First Due to bring scheduling and personnel management into a single shift board, with a roadmap to expand into additional connected modules over time.

Results

Implementation prioritizes the modules that touch the most people first—starting with Scheduling & Personnel Management—so the shift board can replace inbox threads, spreadsheets, and multiple daily logins.

Looking ahead, San Marcos expects connected workflows (including future incident command and next-generation incident documentation) to reduce friction, improve consistency, and support AI-assisted documentation such as voice-to-text and report-writing help.

About

San Marcos Fire Department

A career fire department serving the City of San Marcos, Texas—providing emergency response, prevention programs, and public education for a fast-growing community.

Quick facts

AGENCY NAME
San Marcos Fire Department
AGENCY TYPE
Fire Department
LOCATION
San Marcos, TX
PERSONNEL
109
STAFFING
career
POPULATION
74316
STATION COUNT
6 stations
APPARATUS
10 vehicles

Share this story

Bring staffing, overtime, and call shifts into one system

San Marcos is starting with Scheduling because it’s where complexity—and trust—lives. First Due brings staffing visibility and overtime workflows into a single shift board so teams can stop reconciling Outlook threads and spreadsheets.

With one shift board for daily staffing, leaders can spend less time juggling tools and more time ensuring stations are ready.

Explore Scheduling & Personnel

"One login. ’Cause right now we log into so many different systems or programs."
Aaron Crawford

In their own words:

  • What prompted San Marcos to start searching for new software?
    • San Marcos began looking because its current incident reporting solution is set to reach end-of-life by the end of 2025, so the department needed a new platform.
  • What stood out about First Due during evaluation?
    • Consolidation. First Due could replace roughly 10 different systems and keep everything connected within one platform.
  • How did your department run the vetting process?
    • San Marcos included someone from every rank plus administration—about 20–30 people total—to evaluate multiple vendors.
  • What part of the platform matters most to you personally?
    • Scheduling & Personnel Management, because it can improve how the department handles overtime, call shifts, and daily staffing.
  • What does scheduling look like today?
    • A combination of Outlook, Excel, and legacy tools—multiple systems to accomplish what can live in one place.
  • Who will feel the biggest impact once First Due is live?
    • Everyone, because San Marcos plans to adopt a wide set of connected modules.
  • How do you expect First Due to save money?
    • By consolidating tools into one platform and improving scheduling workflows—especially around call shifts and overtime.
  • Where do you see performance improving?
    • AI-assisted documentation—especially voice-to-text and report writing—should help speed reporting and reduce friction.
  • What advice would you give to departments considering First Due?
    • Evaluate it in the context of consolidation and connected workflows—the breadth of the platform and how modules work together mattered most.
  • Anything else that impressed you early?
    • The initial presentation stood out dramatically compared to other vendors and helped the team envision a modern, connected workflow.

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